The central draft concept was the translation of the versatile and vivid brand of Porsche into the language of architecture. The museum features those specific conditions which the Porsche brand conveys both spatially and sensually to visitors. Drive and speed, statics and logjams can be experienced both in the building’s configuration as well as through the spatial medium. The Porsche museum is designed as a dynamically formed, monolithic structure, seemingly detached from the entry level’s folded topography. Its reflective soffit absorbs the architectural landscape below and atmospherically increases the space between base and exhibition area.